#325 - Planning Ahead for Seasonal Sales Lulls

In this episode, Ryan and Becca answer a listener’s question about how to prepare for slow sales months and boost online shop performance during Q1. They share strategies for connecting in-person show customers with online buyers, building momentum for website sales, and navigating seasonal lulls. Ryan also recaps recent pottery events, including successful sales at the Columbus Coffee Festival and upcoming travel plans, while Becca shares about leading a pottery painting event at Speedball that drew over 70 participants. They also touch on the launch of PotSwap, pottery business strategies like pricing and inventory management, and the importance of balancing studio time with marketing, rest, and setting boundaries for long-term sustainability.Maker of the MomentSpinning Silica Art Collective - @spinningsilicaAutumn Aslakson - @aslaksonpotteryListener QuestionsWhat are some strategies I can implement now, to bring in some sales in the very slow Q1 of 2026? More specifically, I’d like to focus on selling my work on my website, which I launched last year in November. @csdhart_ceramicsSponsorsL&L Kilns - The durable kiln that potters trust to fire evenly & consistently. Find your L&L kiln at hotkilns.comSpeedball Ceramics - Check out the brand-new Speedball Boss Ribs, designed to make centering on the wheel easier and more accessible for all potters. Available now in multiple colors, exclusively at Clay King. Explore the full Speedball Ceramics lineup at speedballart.comSoolla® - The brand-new Studio Pouch from Soolla is the perfect sidekick to your studio bag, designed to keep your favorite tools organized and close at hand. Available in eleven colors and durable, machine-washable canvas. Find your new studio bag at soolla.co and save 15% at checkout with coupon code "WHEELTALK" (exclusions may apply).Support the show on Patreon for as little as $3 per month: https://patreon.com/WheeltalkpodcastFollow us on Instagram:@wheeltalkpodcast@rdceramics@5linespotteryVisit our website:www.wheeltalkpotcast.comWheel Talk YouTube Channel