326 - Breaking Into Brand Photography with Karen Williams

What happens when someone who's spent 15 years hiring photographers for brands like Netflix, Masterclass, and AARP writes a book about how the photo industry really works?You get The Photo Hustle, a straight-talking, wildly helpful roadmap to booking clients, getting paid, and actually making a viable career out of commercial photography. In this episode, I’m chatting with author, photo editor, and creative director Karen Williams about what she’s learned on the inside of the brand and editorial world, along with what photographers at every level can take away from it.We talk about pricing, licensing, reputation, portfolio building, imposter syndrome, and the truth behind that elusive “six-figure” dream. Karen doesn’t hold back… and her insights will stick with you long after the episode ends.LINKS:Grab Karen’s book The Photo Hustle Follow Karen on Instagram Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!