326: The power of the birthday club with Rory Fatt

In this episode, we'll discuss: Marketing. Great food is not the only way to make money and be successful in the restaurant industry. Direct marketing. Direct response marketing. Small business marketing. Highly-targeted marketing. Royalty Rewards. Cost-effective marketing. You need to have a birthday club! The most important thing is a good online presence. Making it easy and encouraging to have customers leave positive reviews online. Constantly be in contact with your customers about incentives to come be your guest. The importance of taking action.