327: Miheer Walavalkar on Enhancing Fan Engagement

Tom and Joe welcome Miheer Walavalkar, co-founder and CEO at LiveLike to explore how new technological innovations can enhance fan engagement for sports brands. Walavalkar explains how LiveLike has evolved over time and how market feedback drives their work. He shares why LiveLike decided to get out of the virtual reality business and illuminates why VR was never able to live up to its initial boom. They explore what’s next in the VR space in the wake of Apple announcing Apple Vision Pro before Walavalkar shares where he thinks Web3 is headed and the role he envisions LiveLike will play in its growth. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart) and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28) managing social media efforts. Links:Website: https://livelike.comLinkedIn: https://www.linkedin.com/company/livelike This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com