EPISODE · Jan 16, 2023 · 7 MIN
#328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show)
from Let's Talk Loyalty
The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------Key insights from Isabelle Birem, the Senior Vice-President of Loyalty at Accor Hotels, from her interview from November 2021.Tom Peace, from The Loyalty People, shares his insights from this fascinating interview where Isabelle talks about some fascinating insight from the amazing Accor Live Limitless programme.Of particular interest is how Accor have ensured that loyalty is at the very heart of their brand marketing. Burn driving earn is also a key feature of this programme and Isabelle talks in great detail about the importance of creating customer value, which drives engagement and loyaltyHosted by Tom Peace.Show Notes:1) Isabelle Birem,Senior Vice-President Loyalty at Accor2) Accor3) #163 : Accor's Live Limitless Programme Focuses on Passion and Partnership4) Tom Peace5) The Loyalty People
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#328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show)
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