#328 Ruth Jacobs CEO & Founder of Certified Minds - Mental Health, Burnout, and Resilience in Hospitality and Beyond

In this episode, Michael introduces Ruth Jacobs, a registered mental health nurse and founder of Certified Minds, to discuss where mental health efforts in industry have landed and how to create behavioral, cultural, and systems change that builds resilience.Ruth shares her background in CAMHS and eating disorder inpatient care, her experience managing during COVID lockdowns, and how gaps in pediatric mental health training led her to train UK medical teams, schools, and workplaces using simulations and practical skills.They focus on hospitality’s risk factors—high emotional demands, unpredictability, staff shortages, long hours, poor sleep, and normalized frontline abuse—and discuss proactive leadership, psychological safety, and embedding resilience and check-ins into inductions.Ruth distinguishes everyday mental health issues from disorders, highlights early burnout signs, stresses the cost of inaction, recommends better listening and language for difficult conversations, and raises concerns about normalized cocaine use. She directs listeners to certifiedminds.co.uk and previews the Safer Faces app for lower-cost mental health support.Lodgify is the headline sponsor for the Hospitality Mavericks Podcast Show.Lodgify is an all-in-one hosting platform built on one promise, minimum hassle, maximum independence. We help independent vacation rental hosts and small-scale property managers run and grow their business with 0% Lodgify booking commissions, an AI Co-Host (COMING SUMMER 2026, early access open now), and direct booking websites built to get found by AI.For Mavericks listeners, there's a special offer running until July 30th: 60% off on Ultimate and Professional yearly and bi-yearly plans with the code MAVERICKS60.Learn more at https://lodgify.com/Connect with Ruth:https://saferfaces.com/https://certifiedminds.co.uk/Book:https://uk.bookshop.org/a/8596/9780008667290Connect with the podcastJoin the Hospitality Mavericks newsletterTune in via your favourite podcast platform - here More episodes for you to check out here This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy