329. Construire son personal branding avec Alice Cathelineau et Laurine Bemer

from J'peux Pas J'ai Business par TheBBoost · host TheBBoost

Ce n’est pas celui qui parle le plus fort qu’on retient… mais celui qui marque les esprits.Et pour ça, le personal branding est votre carte maîtresse - à condition de bien connaître les règles du jeu.Dans cet épisode, je reçois AliceCatDesigner et La meuf en rouge, deux entrepreneures qui cumulent plus d’1M d’abonnés chacune et nous livrent sans filtre leurs meilleures stratégies pour développer une image de marque personnelle forte et créer du contenu impactant.On parle différenciation, communication, formats qui convertissent, du rôle de l’intelligence artificielle dans la création de contenu, et même… du risque de déléguer sa visibilité sur les réseaux sociaux.✨ Au programme :➡️ Pourquoi la concurrence peut devenir un levier puissant pour construire son identité de marque.➡️ Les outils IA utilisés par Alice & Laurine➡️ Quels formats publier sur Instagram pour booster sa visibilité.➡️ Pourquoi déléguer sa création de contenu peut être risqué (et comment le faire intelligemment).Bonne écoute 🎧✨ Épisodes recommandés :5 stratégies pour se différencier de la concurrenceAugmenter sa visibilité sur Instagram en 2025 : les stratégies qui fonctionnent vraiment et les 3 erreurs à éviter✨ Retrouvez Alice et Laurine :Instagram d’AliceLinkedIn de Laurine✨ Chapitres :0:42 - Présentation d’Alice & Laurine18:15 - De concurrentes à associées22:15 - Le process de création de contenu quand on a un personal branding fort29:11 - Quel type de contenu privilégier pour attirer de nouveaux clients28:45 - La place de l’IA dans la création de contenu43:19 - Gestion des périodes de down, sur-stimulations et burn-out54:10 - Méthode pour commencer de zéro et construire son personal branding en 20251:09:08 - Si vous pouviez échanger vos comptes avec une créatrice, qui ce serait ?🎙️ N'oubliez pas de vous abonner pour ne manquer aucun épisode. Et si cet épisode vous plaît, n'hésitez pas à laisser une note et un commentaire sur Apple Podcast, Spotify ou votre plateforme d'écoute ! Cela aide le podcast à atterrir dans les oreilles de plus d’entrepreneurs (et à me booster à continuer à produire de nouveaux épisodes).——————————✨ Retrouvez les shownotes de ce podcast✨ En savoir plus sur le Bootcamp Signed., mon accompagnement business✨ [Quiz] Quel type d’entrepreneur êtes-vous ? ✨ Venez me rejoindre sur InstagramHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on June 23, 2025.

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