329: How To Use AI To Improve Your Marketing And Get More Qualified Leads For Your Roofing Business with Aaron Hockel

Every roofing contractor wants MORE leads, MORE activity, and MORE sales. The big question is, “How do I make those things happen?” Today’s show is about using AI technology as part of a cohesive strategy to get there. If you aren’t taking advantage of what AI can do for your roofing business, you are already behind the times. Get with the program! Don’t be afraid to branch out and learn something new! Join us to learn more! I’m joined by Aaron Hockel, a partner and the VP of Digital Marketing at AltaVista Strategic Partners. He is a marketing expert who specializes in working with both commercial and residential roofing contractors, acting as their marketing coordinator to do the behind-the-scenes work to get more qualified leads and sales for his clients.    What you’ll hear in this episode: How AI is transforming roofing businesses to save time and manpower and get more qualified leads From Dave: An example of using ChatGPT to generate an outline of marketing tips How Aaron is using ChatGPT to keep up with technology advances Why you might be wasting money with your current marketing plan What AltaVista does in their behind-the-scenes work with clients to improve SEO and revamp marketing strategies Why any tool, like ChatGPT, must be used with guidance as part of a well-defined marketing plan with a cohesive strategy Why you have to use caution with any AI tool Why most contractors are NOT investing enough dollars in marketing and not spending in the right places Resources: Connect with Aaron and AltaVista: Website, LinkedIn, Email, or call 443-960-4004 Books mentioned: They Ask You Answer by Marcus Sheridan Past episodes featuring Aaron Hockel: Ep. 34 and Ep. 163 Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out! Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information! Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook Connect with Dave via text message: 510-612-1450 Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up. Download my FREE 1-Page Business Plan template at www.theroofershow.com. Contact me about one-on-one coaching at www.theroofercoach.com. We need reviews of the podcast! Please leave a five-star review. It matters! Vetted Sponsors of the Roofer Show Check out the programs that will help you gain confidence in your sales process, become a better leader, and build a winning sales team at Salestransformationgroup.com/roofershow Tee up the sale and make a great first impression by having a friendly, professional receptionist answer your phone with Ruby Receptionists. Use this link for up to $150 off your first month’s service! get.ruby.com/theroofercoach Be the modern-day contractor! We help you leverage technology to generate, organize and maximize commercial roofing leads. Find out more about Peak Leads at Peakleads.io. Automate your systems and do follow-ups better! Check out ProLine and use promo code “Dave50” for 50% off your first month’s service!