#329: Pricing Philosophy episode artwork

EPISODE · Oct 26, 2015 · 14 MIN

#329: Pricing Philosophy

from The Advanced Selling Podcast · host Bill Caskey and Bryan Neale: B2B Sales Trainers

Send us Fan Mail How much are your clients really worth to you? Veteran sales trainers Bill Caskey and Bryan Neale dive into a philosophical discussion on pricing. They walk you through the important distinctions between “negotiating” and “discounting,” as well as help you find new words to use in the conversation that will likely lead to a different outcome.  •  Do you truly know the lifetime value of your customers? •  If not monetary value, what other things can benefit you in the deal? In this episode of The Advanced Selling Podcast, Bill and Bryan help you realize pricing isn’t just about percentages and discounts. Instead, they will give you tools and language to use when determining the value of your clients and techniques to help you shift your mind around the touchy subject of pricing.  ---------------------------------------------Want a comprehensive training solution? Visit www.advancedsellingpodcast.com/products for access to "ALL IN" a three hour training and coaching program from Bill and Bryan.---------------------------------------------Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10. Ready to stop competing on price? Join Bill's Insider coaching program at advancedsellingpodcast.com/insider.

Episode metadata supplied by the publisher feed · Published Oct 26, 2015

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Send us Fan Mail How much are your clients really worth to you? Veteran sales trainers Bill Caskey and Bryan Neale dive into a philosophical discussion on pricing. They walk you through the important distinctions between “negotiating” and “discounting,” as well as help you find new words to use in the conversation that will likely lead to a different outcome. • Do you truly know the lifetime value of your customers? • If not monetary value, what other thi...

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#329: Pricing Philosophy

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