#33 Age of Propaganda Part III - Book Summary

Hey Wise WordiansWelcome back to another episode of ‘Wise Words Book Summaries’. Today we summarised the final part of ‘Age of Propaganda’ by Anthony Pratkanis and Elliot AronsonThis is a fantastic book full of so many insights that are both practical and informative. Today we covered topics such as:Guilt and PersuasionHow to diagnose percussive communication Propaganda vs EducationSelection is PropagandaPropaganda and Value MisalignmentSeven steps to becoming a cult leaderIf these sound like interesting topics to you then make sure to give it a listen, and if you enjoy what you hear, why not leave us a like, subscribe to our channel, or more than anything, let us know what you thought of it in the comment section below, we would love to know your take on it.Naturally there was a lot of content to cover, so if you fancy having a look at the information in a more bitesized format, head on over to our website at wisewords.blog where the book summary will be waiting for you.Next week we will be tying up the propaganda and communication trend with Edward Bernays’ book ‘Propaganda’, before changing our focus to  habits, so make sure to stay tuned for that.We hope you enjoy!------------------- Chapters:00:00:00-Intro00:00:17-Overview00:01:04-Guilt and Persuasion00:10:42-How to diagnose persuasive communication00:21:23-Propaganda vs Education00:35:50-Selection is Propaganda00:53:17-Propaganda and Value Misalignment00:56:52-How to Become a Cult Leader00:58:04-Step 1: Create your own social reality01:04:44-Step 2: Create a granfalloon01:08:54-Step 3: Create commitment through dissonance reduction01:11:47-Step 4: Establish the leader’s credibility and attractiveness01:14:50-Step 5: Send members out to proselytise the unredeemed01:19:07-Step 6: Distract members from thinking “undesirable” thoughts01:22:57-Step 7: Fixate members’ vision on a phantom01:24:07-Recap of seven steps to creating a cult01:29:58-Summary of pointsIf you enjoyed this podcast make sure to check out our other content on our other platforms:Website: https://wisewords.blog/Instagram: https://www.instagram.com/wisewords.blog/Twitter: https://twitter.com/wisewordsblogFacebook: https://www.facebook.com/WiseWordsBlog