33. Avoiding Random Acts of Marketing (with Evan Cox)

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Evan Cox, a consultant specializing in marketing and messaging for nonprofits and businesses. They discuss the significance of first jobs in shaping careers, the critical role of effective messaging in business, and the importance of storytelling in marketing. Evan shares insights on avoiding random acts of marketing, the intersection of marketing and fundraising, and the necessity of building authentic relationships in nonprofit fundraising. They also explore how to create websites that convert and the impact of AI on marketing strategies. The conversation concludes with resources for listeners to enhance their marketing efforts. Connect with Evan: https://evancoxconsulting.com/resources/ Get Jacob’s Book: https://www.masteryourfirstjob.com Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Shaping Your Career Through Experiences 08:36 Positioning Yourself as the Guide 15:29 Developing a Cohesive Marketing Plan 19:19 Building Authentic Relationships with Donors 24:23 Balancing Design, Copywriting, and Strategy