May 5, 2023 45 min

#33 - Bin The Wipe

from Waterfall - Saving Water Podcast Hosted by CCW

Karen & Cath are joined by Jennie & Simon of Northumbrian Water for a discussion of their enormously effective behavioural change campaign, 'Bin The Wipe. Get in touch with the show with any of your questions or comments: [email protected] TIMESTAMPS 0:00- Introductions and hellos 3:35 - Northumbrian Water join the show 6:42 - The origins of the ‘Bin The Wipe’ project 10:47 - Mitigating sewer flooding 16:30 - The importance of disposing responsibly 21:06 - How the success of the programmes have been tracked 26:00 - The expansion of the campaign nationwide 33:00 - The impact of positive affirmation and the reduction of blockages 40:41 - Final thoughts

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#33 - Bin The Wipe

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