33 | ⚠️ Breaking Bad Revenue: The Secret Trap Killing Your Business Growth 🚀💥 (Deep Dive)

Host Neeta Bidwai discusses how companies can escape the trap of bad revenue and optimize their business for good revenue. In this episode of Good Revenue, we cover:- How to identify bad revenue, characterized as deals that seem beneficial short-term but incur long-term hidden costs. - Common signals of bad revenue such as missed targets, slowed revenue growth, excessive churn, and high customer acquisition cost (CAC) payback periods exceeding 36 months. - Strategies to shift towards good revenue through customer insights, segmentation, and innovative pricing models. - A framework for analyzing value and pricing models, recommending tailored price adjustments based on different quadrants of customer value- Actionable steps for pricing adjustments, segmentation benefits, and maintaining realistic CAC to LTV ratios. The episode is rich with practical advice, encouraging businesses to reevaluate their strategies and align their offerings with market demands._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Good Revenue00:13 Defining Bad Revenue00:23 Identifying Bad Revenue Signals00:50 Transitioning to Good Revenue01:40 Breaking Bad Revenue01:55 Framework for Identifying Issues02:45 Importance of Customer Insights02:57 Short-term and Long-term Strategies03:21 Challenges Across Organizations04:01 Pricing and Customer Value08:22 Segmentation and Market Analysis10:08 Raising Prices Strategically13:40 Timing and Execution of Pricing Work16:40 Conclusion and Final Thoughts_Referenced:LTV analysis by BenchSights: https://saasmetrics.benchsights.com/How to execute pricing & monetization (Good Revenue framework): https://youtu.be/KsxrKlVBl9AFOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.