33. Building an Audience, a Company, and a Brand on Instagram with Kara Cecala & Lily Kramlich-Taylor

The rise of social media has facilitated a level of global connection that was once impossible. Platforms such as Instagram and TikTok have enabled individuals to discover online communities filled with others who share their interests and values. With such vibrant online communities, it is only logical for marketing strategies to shift towards the digital sphere and tap into the power of these platforms. In today's episode, we are joined by the co-founders of popular online Dallas community Dallasites101 and their own media company 101Media, Kara Cecala and LilyKramlich-Taylor. After a nation-wide shutdown of live events in 2020 forced Kara and Lily to pivot deeper into content creation, they found ways to leverage online communities and Instagram to create quicker, better, and more impactful ways to market and build community in the digital sphere.  Listen in as we speak about: Developing unique content that breaks through the noise  Lessons learned from successfully pivoting during a global pandemic  Strengthening your brand by building an online community  Trends and shifts coming into the digital marketing space  And much, much, more! Connect with Kara & Lily:  Dallasites101 Instagram Dallasites101 Website 101Media Kara's LinkedIn Lily's LinkedIn Connect with Ninety Five Media: Website  Instagram Join us inside our FREE course, Master Your Marketing