33. Can a Robot Put My Baby to Sleep? Lewis Krell on the SNOO by Dr. Harvey Karp

It is largely just accepted that new parents don't sleep for a year. But does it have to be that way!? Sleep deprivation does more than make us tired. It messes with our heads, our patience, our relationships, and our general sanity. When I became a dad, I accepted exhaustion as part of the deal. I assumed this was just how newborn life worked and that struggling through it was normal. Dr. Harvey Karp, a child sleep expert and the author of Happiest Baby on the Block, decided to question this assumption. He asked, why has baby sleep barely improved in decades? He then developed a safe, scientifically backed technology to help, that when utilized correctly is now getting newborns up to two extra hours of uninterrupted sleep a night! Today's guest is Lewis Krell, a dad of two and part of the team at Happiest Baby, the company behind Dr. Harvey Karp's SNOO, a smart bassinet. We talk about the sleep mistakes parents make without realizing it, what safety actually looks like when it comes to newborn sleep, and how the SNOO was designed to reduce risk while helping parents get longer stretches of rest. We get into the science, the data, and the concerns parents actually have — including EMFs, sleep crutches, weaning, routines, and what role dads need to play if they want to avoid burnout. This conversation helped me rethink what "normal" newborn sleep should look like. It's not about hacking your baby or chasing perfection. It's about safety, support, and giving parents a fighting chance to rest, think clearly, and show up better for their families. 👇 In this episode, we explore: Why are new parents so exhausted during the newborn stage What sleep mistakes quietly ruin a baby's sleep How does the SNOO improve baby sleep and safety Is sleep training necessary for newborns How can dads actively support better sleep at home Might the SNOO be a worthwhile investment for you to buy or rent If you want to learn more about the SNOO and the research behind the Happiest Baby: https://happiestbaby.sjv.io/zxWxqx  The Happiest Baby on the Block Other Episodes you might like: 12 Sleep Tips Every New Parent Should Know https://www.youtube.com/watch?v=iL0hcb8qKdI    About Lewis Krell  Lewis Krell is the Head of Partnerships for Happiest Baby (the makers of SNOO). Lewis is the leader of the SNOO Employee Benefit Program, which works with top corporations like JP Morgan, Google, and the NFL to bring the gift of better sleep, mental wellness, and physical health to their new parent employees.  Lewis is a 2x SNOO Dad, a reformed finance bro, a marginally entertaining writer, and has now been leading sales and partnerships efforts for cutting-edge technology companies for over a decade.  LinkedIn - https://www.linkedin.com/in/lewis-krell/   IG -  @krelllewis https://www.instagram.com/krelllewis/?hl=en