33. From Hustle to Scale: Build Brand Loyalty With Justin Perkins, Care2

33. If you're trying to scale your CPG brand without real consumer connection, you're building on sand. Loyalty isn't bought with discounts—it's earned through values, story, and trust.  In this powerful conversation with Justin Perkins of OLOMOMO and Care2, we unpack what it really takes to build a natural products brand from scratch—and how digital strategy can accelerate or destroy momentum. Justin shares how farmer's markets became his proving ground, why real-time consumer feedback beats focus groups, and how relationships—not slotting fees—drive retail success. We dive into brand storytelling, email marketing vs. Facebook, Amazon strategy, mission-first marketing, and how values-based campaigns can recruit 50,000+ engaged consumers per month. If you want to extend your messaging beyond the four corners of your package and build true brand loyalty, this episode is your roadmap. Get instant access on the show webpage: RetailSolved.com/session33