33: From selling blouses on Petticoat Lane to consulting brands like British Airways & Ford, Nicole Yershon is someone to listen to.

This week we’ve landed in the docklands of London to catch the baby-faced assassin and CEO of NY Collective, Nicole Yershon, who ignites fires of change consulting huge brands like Ford, British Airways and Pizza Hut. Heralded by The Drum as one of the 25 most influential women in the British digital industry over the last 25 years, she talks to us about her early career and how she went from selling blouses from a stall on Petticoat Lane to working with industry legend Dave Trott at GGT. But that’s not all. She also dives into her time at Ogilvy & Mather and a rather ingenious way of generating R&D budget for their London Digital Innovation Lab that involved pimping out Rory Sutherland, her Fearless Manifesto, the work of The NY Collective, her best-selling Amazon book Rough Diamond and a whole lot more./////Follow Nicole on LinkedIn.On Twitter.On Facebook.And on Instagram.Find out all about the NY Collective.And Nicole’s best-selling book.Book Recommendations:21 Lessons for the 21st Century by Yuval Noah Harari  Rotman Management Magazine  One Plus One Equals Three, Creative Blindness, Predatory Thinking and Creative Mischief by Dave Trott /////