#33: How 10 Touchpoints Can Shorten Your Sales Cycle (Holiday Rerun)

Most business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build enough brand awareness to close a sale.  In this episode, we’re diving into:  Why it takes multiple touchpoints before buyers take action  Why relying on a single marketing platform (like Meta ads) slows your sales cycle  How to create a multi-touchpoint strategy that gets your brand in front of the right people—faster  You’ll also hear a real-world case study on how a landscape design/build firm used paid ads, SEO, email marketing, print, and video to reach potential buyers across multiple platforms—shortening their sales cycle and increasing conversions.  If you’re ready to stop waiting months for potential clients to take action and start accelerating your sales process, this episode is for you.