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#33: How a Hidden Mental Block Was Sabotaging My Marketing with Brady Edwards episode artwork

EPISODE · Apr 2, 2026 · 46 MIN

#33: How a Hidden Mental Block Was Sabotaging My Marketing with Brady Edwards

from Brokers of Secrets · host UPGRD®

If you have been putting in the work and still feel like something keeps pulling you back, it is probably not a strategy problem. Brady Edwards, CEO of Biggest Agency and longtime UPGRD collaborator, sits down with William to discuss how ancestral programming quietly wired his nervous system to avoid the exact things that would make him too successful. They get into generational trauma, internal conflict, and why high performers keep hitting the same invisible wall no matter how much they improve. If you are an entrepreneur or high performer who keeps doing the right things and ending up in the same place, this one will name what you have been feeling.Chapters: (00:00) Introduction(02:29) Why Getting Better Was Not Producing Faster Results(07:57) The Protection Pattern (Why Growth Feels Risky)(14:26) Why Marketing Was Avoided For Years(20:26) The Blind Spot You Cannot See Yourself(28:59) Rebuilding UPGRD(39:43) The Four Questions That Change EverythingTake the Clarity Audit: https://upgrd.com/Learn About UPGRD: https://upgrd.com/aboutFollow William on Instagram at https://www.instagram.com/william.upgrd

What this episode covers

If you have been putting in the work and still feel like something keeps pulling you back, it is probably not a strategy problem. Brady Edwards, CEO of Biggest Agency and longtime UPGRD collaborator, sits down with William to discuss how ancestral programming quietly wired his nervous system to avoid the exact things that would make him too successful. They get into generational trauma, internal conflict, and why high performers keep hitting the same invisible wall no matter how much they improve. If you are an entrepreneur or high performer who keeps doing the right things and ending up in the same place, this one will name what you have been feeling.Chapters: (00:00) Introduction(02:29) Why Getting Better Was Not Producing Faster Results(07:57) The Protection Pattern (Why Growth Feels Risky)(14:26) Why Marketing Was Avoided For Years(20:26) The Blind Spot You Cannot See Yourself(28:59) Rebuilding UPGRD(39:43) The Four Questions That Change EverythingTake the Clarity Audit: https://upgrd.com/Learn About UPGRD: https://upgrd.com/aboutFollow William on Instagram at https://www.instagram.com/william.upgrd

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#33: How a Hidden Mental Block Was Sabotaging My Marketing with Brady Edwards

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How long is this episode of Brokers of Secrets?

This episode is 46 minutes long.

When was this Brokers of Secrets episode published?

This episode was published on April 2, 2026.

What is this episode about?

If you have been putting in the work and still feel like something keeps pulling you back, it is probably not a strategy problem. Brady Edwards, CEO of Biggest Agency and longtime UPGRD collaborator, sits down with William to discuss how ancestral...

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