33: How to Align Sales & Marketing Teams | How To Structure Commissions for Cold Callers with Gary Schwartz

In over 20 years of leading marketing and sales teams, Gary Schwartz has seen what bad looks like, but he's also seen what great looks like. Very often, there is a dysfunctional relationship between sales and marketing, in which sales relegates marketing to a simple service organization meant to deliver leads. In this episode, Gary shares his expertise on successful sales and marketing alignment, the buying journey, and what great looks like.Connect with Gary:Website: what-great-looks-like.comPodcast: @What-Great-Looks-LikeLinkedIn: Gary Schwartz