33 – How to Recycle & Re-Purpose Your Content

Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you've published it you then need to move on to creating the next piece of content. But that's a low-leverage approach to content marketing that is very likely to lead to burnout and spending unnecessary resources. The real power of content marketing happens when you systemise recycling and re-purposing your content. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at different ways you could be re-purposing your content and giving it new life across various media. Plus, included in this episode is a free download - The Content Re-Purposing Plan which will help you plan out your "Core Content" and systemise the various ways you can re-use that material to more effectively reach your audience.