33: How to start a surf brand with Manon Erné and SunDaze Surf

Building a surf brand from the ground up is no easy feat, especially when you’re navigating the complex world of sustainable business. In episode 33 of Ocean Stories, we chat with Manon Erné, founder of SunDaze Surf, about how she’s started a surf brand. From finding the right production house to making decisions about the brand’s identity, Manon shares about balancing creativity, sustainability, and practicality. We explore the challenges of marketing, building a community online, and how to find sustainable compromises in the manufacturing world. It’s all about staying true to your vision while being mindful of your environmental impact. Manon’s experience is full of valuable lessons. 🌊 Check out SunDaze Surf and connect with Manon: @sundaze_surf 📹 Scripp's Pier underwater live cam: https://coollab.ucsd.edu/pierviz/ Let me know your thoughts on this episode or what you’d love to hear more of next 🌞