33. Making AI Approachable for Marketers with Cathy McPhillips

Today's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts. We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024! Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing AI Conference. With over 15 years of experience, Cathy is a seasoned marketing professional in the content and digital marketing space. Cathy is also a frequent speaker at industry events and a contributing writer to various publications. Cathy's book recommendations: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer & Mike KaputChange Fatigue: Flip Teams From Burnout to Buy-In by Jenny Magic & Melissa BrekerUnLeadership: Make Building Relationships Your Business by Scott Stratten & Alison Stratten Cathy's niece Emilie's coffee shop in Cleveland: Emilie's Coffee House & Wine Bar. Find Cathy McPhillips on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.