33: Michael Zaytsev on Mindsets, Coaching, and Starting His Own Venture in High NY

Michael Zaytsev is a life coach and founder of High NY. Before taking on his current roles, he was a financial analyst for J.P. Morgan and a sales rep for Google. In this episode, Michael talks about lessons he learned at J.P. Morgan and Google, why coaching is important, and why he took up the mantle at High NY. Here are three things you can learn from Michael: The Power of Mindsets Michael learned many lessons while working for J.P. Morgan and Google. One of the biggest lessons he learned was that of being of value. While many people go in to startups expecting to make money from them, Michael created his knowing he would not make a lot of money in the beginning. Instead, he focused on creating value. When you create value, you will be rewarded in the long run. Another thing he learned was analyzing risk and return. Many founders are only focused on the now. Instead of only looking at the present, Michael analyzes whether his actions are worth the risk. He also looks at the short and long term value of everything he does. By weighing risk and reward, he can make sound decisions that will help the long term future of his company. The Importance of Coaches Many people have a misconception about coaches and what their roles are. Before becoming a coach himself, Michael was only familiar with executive coaching. After meeting two life coaches in the short span before his accident, Michael became a life coach himself. When people think of life coaches, they picture people bossing them around and telling them what to do. In fact, the opposite is true. Coaches give you the space to go deep, explore, and push yourself. They provide you with accountability and structure. They give you an objective view of your problems and help reveal solutions to you. Advice on Starting Up Your Own Project Before you can start your own project, idea, or business, there are a few things to keep in mind. Michael’s first piece of advice is to make sure you are creating something of value. If your idea doesn’t provide people with value, it will fail. Another important thing you must do is make sure you have a user base or audience. Without an audience, there is no business. An engaged audience is one of the keys to sustaining a successful business. The last thing to remember is entrepreneurship is difficult and isolating. Don’t go into it expecting everything to work perfectly. Just know that there will be rough times and hard work ahead. Read more shownotes for episode 33 with Michael Zaytsev