33: Shifting a Limited Mindset to Reach Your Full Sales Potential with Patti Cotton

Today we have the very amazing and very cool Patti Cotton on the show. Patti is an Executive Coach from the West Coast and she really shows up in the world in an inspiring way and serves people with a lot of heart!  Today she talks about how, with the right kind of help, she managed to shift a limited mindset and become able to clearly see her value and the really incredible impact that has had on her business. She offers lots of very valuable advice today, so listen in now and become inspired!   Patti is the CEO of the Cotton Group. She's a leader and a strategist, with more than twenty-five years of multi-cultural leadership experience from all around the world. She brings her vast experience to Executive Coaching and Consulting, working with Executives, Business Owners and other chief decision makers, to engage, elevate and equip them for even greater leadership and outcomes.  Patti is the Founder and CEO of her own company, Cotton Group Llc and also of the movement, Women Who Take The Lead. Patti has more than twenty-five years of leadership, both locally and abroad, in Diplomatic Relations and Corporate Profit (and not for profit) worlds. She's an International Fortune Five Hundred Speaker, a monthly contributor to Women, Money and Mindset,  for the Press Enterprise Business Column and she's also the author of a new book, Act Like A Leader, which is due to be published very soon. Take out your paper and pen, because Patti is going to share a lot of wisdom and nuggets with you today, that you're really going to want to remember. Listen in to find out more!   Patti is launching an Online Academy, which will be a course that helps you to develop or assess your strategic planning process so that you actually take action when you look at your plan. It's good for executives, business owners, even solopreneurs. Go to www.patticotton.com to reach out to her.    Show highlights:   •Patti explains how she never even thought about what she needed to do to engage people when she first started her business- she actually wondered why people weren't knocking on her door! •Patti explains what her attitude towards selling was when it finally dawned on her that she really needed to engage with people in that way. •Patti discusses how 'small' she was still thinking and how really terrified she was, at the time that she doubled her sales for the very first time.  •The very difficult situation that Patti found herself in, at the time that she first doubled her sales. •Patti recalls how Ursula helped her to really shift her mindset, in the few weeks just prior to her landing $30 000 worth of contracts.  •Patti describes her change in attitude towards sales and selling, after landing the $30,000 worth of contracts. •Patti describes the conversation that she had with herself when she realized that she was actually serving people, with what she was offering them. •What eventually set Patti on fire and got her to realize her true value. •The effect of this realization on the prices that she'd been charging. •Patti's advice to people who are charging less than they are really worth. •Recognizing the huge value in the transformation that you're offering people. •The personal, financial shift that Patti experienced after she tripled her prices. •How people really limit themselves with their false beliefs around money. •Patti explains that life will always reflect your attitude, so get out of your own way and show up! •How Patti kept herself going when things weren't going too well, with her business. •Why you really have to believe that you are able to help people. •Getting the right help, so that you can keep moving forward. •The importance of remembering that only 20% of the people have 100% of...