#33 Stop Guessing: How Data + Coaching Actually Change Your Body

In a world full of diet trends, conflicting advice, and “quick fixes,” it’s easy to feel stuck when it comes to your health. In this episode of Within, Nicky sits down with James Eaton, owner of Project Lean Nation, to break down what actually works when it comes to weight loss, nutrition, and building sustainable habits. James shares his personal journey from pre-med student to entrepreneur after experiencing burnout, weight gain, and a complete lifestyle reset that changed everything. What started as a small coaching setup in his basement turned into a mission-driven business helping people simplify nutrition and finally see results. This conversation cuts through the noise—no fads, no extremes—just real talk about food, data, and accountabilit About our guest, James Eaton: James Eaton is the first franchise owner of Project Lean Nation in Iowa. PLN a health-focused business dedicated to helping people reach their nutrition and wellness goals through education, coaching, and accessible healthy food options. Instagram: https://www.instagram.com/projectleannation_desmoines/ PLN Website: https://projectleannation.com/locations/des-moines-ia About the show:  Within is a podcast hosted by Nicky Wallace of The People Co. It explores what happens when organizations stop chasing surface-level solutions and start doing the real work from within. Each episode unpacks stories of leadership, burnout, growth, culture, and the messiness of being human at work. Whether you’re in HR, leading a team, or just rethinking how work fits into your life, Within offers a candid and refreshing look at how people-first business gets built. Connect with hosts & guests: Nicky - Linkedin: www.linkedin.com/in/nwallace515/  Nicky - Instagram:  @Freedomtoleadwell Heidi- Linkedin- www.linkedin.com/in/heidibuttolph/ For more information on The People Co., check out our Webiste: thepeople-co.com For more information on The Potential Within, check out www.thepeople-co.com/potentialwithin