33. The Anatomy of a Great Amazon Advertising Bid Strategy

Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronald Katamba. We are back with another instalment of Highway to Sell where we discuss key topics and experiences with our in-house advertising team. In this week's episode, we are going to deep dive into what makes for a great bid strategy. The key topics covered in this episode are as follows:  What would you say are the key elements of a fairly standard bid strategy? What are the things that people can get too hung up over? Is the devil in the detail? Is it all about structuring your bids? Or is it more about understanding the algorithms, or the categories you are bidding on? When looking at keywords are there any simple ways to really optimise these and any specific tools that you use to identify really good ones? If you could give an example of a great bid strategy what example would you give and why? What made it so great? And no saying because you created it! ;) Are there any particular techniques that are new in this space that might also be really useful to try out? Where do you learn about this stuff? If someone wanted to request you for managing their accounts what do they need to do? Contact us through the book a call link on clearadsagency.com and request a call. We will review your requirements and see if we are the right fit for you and the magic happens after that! If you enjoyed this episode please share it with your friends, colleagues and other Amazon sellers who you think would find it really useful. We love to hear your feedback so please do let us know what you think of it on social media.