33. The Key Thing Only 3% of Wellness Directors Do - Stay the Course

What sets the 3% of wellness directors that manage wellness offerings that represent more than 10% of total hotel revenue?   They do this ONE thing that goes over and above what the rest of the 97% of wellness directors who manage wellness offerings that represent a meagre 1-3% of total hotel revenue: 👉🏼 They STAY the course. They go all in and they see their wellness concept past the finish line - come what may. That doesn't mean they work harder. Nor does it mean that they make their team grind harder. In this episode, I talk about how the 3% of wellness leaders have success with their wellness offering and how can achieve that success too.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide