33: The Secret to More Sales This Summer | Part 3: How to Stop Reacting and Start Leading in Sales Conversations

Summer is quickly approaching and so is the “Summer Sales Slump”, but NOT for you because today on the podcast, Gwen is sharing her LIVE coaching from her Summer Sales Bootcamp last year! For the next few weeks, we are airing a special Summer Sales Coaching Series to help you combat the slow season that summer brings to business owners. In this third week of training, Gwen is unpacking the word that so many women in business resist: control. But what if taking control of your sales conversations wasn’t manipulative at all? What if it was actually the key to building trust, protecting your energy, and confidently guiding potential clients toward real transformation?Gwen dives into why so many female entrepreneurs struggle to lead sales conversations and how people-pleasing, overexplaining, and reacting instead of directing can quietly cost you clients. She breaks down what it really means to create a sales process that feels authentic, aligned, and empowering — not pushy. From handling pricing objections and redirecting conversations to asking better discovery questions and creating stronger boundaries, this episode is packed with mindset shifts and practical strategies to help you confidently lead your calls instead of feeling like you’re being interrogated on them.You’ll also hear real-life examples, simple scripts you can start using immediately, and honest conversations around why strong sales systems actually create more safety, clarity, and confidence for both you and your clients. If you’re tired of wasting time on “maybe” leads, giving away free coaching on calls, or walking away from conversations feeling emotionally drained, this episode will help you reclaim your power, trust your expertise, and step into sales conversations like the leader you already are.Connect with Gwen:Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!