33: TSD Spotlight on Digital Marketing: To Tweet or Not to Tweet

Tech San Diego's Director of Comms, Sara Spiva, sits down with Alan Bush, VP of Strategy with Ignite Visibility to talk about Twitter and where to go if the app really does become unusable. Only 10% of Twitter accounts are responsible for 92% of the tweets on Twitter- What!? 33% of users are using it to connect to brands and companies- providing an authentic way to connect with individuals.So if the app really does become a brand liability, what's a digital marketer to do? In this episode of TSD Spotlight, we look at the potential fall of the 15th most popular social media site for B2B marketers, where we go from here, and whether Mastodon is a good alternative. If not Mastodon, what existing and functioning platforms should brands be using?About the Guest:UCSD instructor and expert consultant, Alan Bush is a premier digital marketing expert in the field. With over a decade of experience, Bush has held the Director role at multiple agencies, worked on hundreds of clients (both Fortune 500 and startups) as well as co-created and co-hosted two Internet marketing podcasts with international followings.At Ignite Visibility, Alan is Vice President of Strategy and works on some of the company’s largest accounts, working as the head liaison with business development, operations, and the SEO team setting strategic direction for the company.Ignite Visibility offers Earned Media (SEO, Social Media, Digital PR, Email Marketing, CRO, Analytics, Content Creation & Promotion), Paid Media (Paid Search, Social Media Advertising, Native, Programmatic, Amazon Advertising) and Website Development and Design services. Named as San Diego Business Journal's #8 Fastest Growing  Company in 2015  Learn more about how Ignite can help your business at https://ignitevisibility.comProducers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. TSD Spotlight is recorded remotely and edited by Hypable ImpactIf you enjoyed this podcast episode, make sure to like, follow and share!