#33 Ugly Talk: The GTM Founder Playbook. Kanika Agarwal. Osama Usmani.

Finding product-market fit in healthcare is a balancing act between customer needs, pricing, distribution, ROI, and countless other variables. Those tradeoffs look different depending on the market you're serving and the stage of the company you're building.Kanika Agarwal (Founder, MindPeers) and Osama Usmani (Founder & CEO, Salubrum) join Aman for a conversation on what it really takes to build healthcare startups. While they're at very different stages of their entrepreneurial journeys, both are working toward a similar vision, creating an opportunity to compare how founders approach product-market fit, customer discovery, pivots, and growth at different points in a company's lifecycle.The conversation explores B2B vs B2C as a model, international expansion & replication beyond borders, what it takes to prove the value of a predictive healthcare score, and why staying close to customers while continuously challenging your assumptions is often the biggest driver of long-term success.Recorded live during Scalpels & Spreadsheets' Healthtech Week during NY Tech Week.