#33 Where to put your content

In this episode, we break down why "where you publish" matters just as much as "what you say." We explore the three types of channels your content can live on: intent, discovery, and relationship. Each one shapes how potential buyers engage with your message.Learn why intent channels (Google, AI search, directories) often lead to cold prospects who are early in their buying journey and unconditioned to your way of thinking. We also discuss how discovery channels (LinkedIn, Instagram, TikTok, YouTube Shorts) help the right people find your point of view and start aligning with your approach.Finally, we cover the long-term value of relationship channels (podcasts and newsletters), where the real ROI comes from building connections and staying top-of-mind. Plus, we explore how premise development shapes the type of audience you attract, and why evolving your premise is key to shifting from low-ticket education to a higher-ticket, maturity-driven business model.(00:00) Intro(00:56) Why placement matters more than frequency(01:54) Breaking down the three content channels(03:45) How discovery and intent actually differ(07:31) Choosing the right channel mix for you(16:51) How your buyers actually use the internet(17:37) Playing the long game with relationships(18:48) Why the right people beat big numbers(22:58) How premise shapes who you attract(29:13) Testing ideas and sharpening the signalStandardize your custom consulting services here: https://duoconsulting.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.howsolosscale.com