330: Bill Bergofin on the Evolutions of Sports Broadcasts on TV

Tom and Joe welcome Bill Bergofin, Head of Marketing and Creative at YES Network, to explore the evolution of live sports broadcasts and how they’re distributed. Bill shares his background and how he cut his teeth working under Fox Sports’ regional sports network umbrella. They discuss the requirements for creating a new market for a sports property and how Bill was able to lead NBC’s launch of the Premier League in the United States. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart) and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28)​​ managing social media efforts. Links:LinkedIn: https://www.linkedin.com/in/billbergofin/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com