330: Content Strategy with Hilary Marsh

Hilary Marsh, president and chief strategist at Content Company, is a seasoned content and digital strategy expert. Her work focuses on helping content-rich organizations better plan, create, and leverage their content through improved and effective content strategy. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Hilary about the importance of a whole-organization content strategy, the different levels of content strategy maturity, and the rise in the role of content strategists. They also discuss content management tips and tricks and why learning businesses should view their content from the consumer's point of view. Full show notes and a transcript are available at https://www.leadinglearning.com/episode330.