330: Fixing a Broken Hollywood Model with Wes from Technotainment

In this episode I talk with Wes from Technotainment, who’s building what he calls Streaming 2.0 — a new model for Hollywood that combines content, community, and commerce, powered by Web3 and AI.We break down why the traditional subscription/ads model is failing in an infinite-content world, how micro-casting lets each show own its audience and revenue, and how tokens can route value directly between advertisers, creators, and fans.Wes also shares how AI-generated films, live experiences, and gamified fan engagement could reshape both studios and creators over the next decade.Key Timestamps[00:00] What’s Broken in Hollywood Wes explains why the 1970s subscription/ads model doesn’t work in a world of infinite content, channels, and attention fragmentation.[00:02] Wes’ Journey into Web3 & Entertainment From bootstrapping in Malta, ICO days, and Quizando to meeting the founder of MTV/Nickelodeon and starting Technotainment.[00:09] “Bringing Hollywood On-Chain” Explained Not just putting video on-chain: routing value directly between advertisers, content, and fans via tokens, and cutting out layers of middlemen.[00:11] New Revenue Stack for Content Freemium first episodes, pay-per-episode, affiliate sales from clickable items in scenes, merch, live events, digital assets, and gamification.[00:17] Micro-Casting & Decentralized Streaming Each show as its own “mini Netflix”: owning audience, data, and revenue while plugging into many distribution platforms instead of one gatekeeper.[00:20] Competing with TikTok & UGC Why Technotainment bakes community directly into the viewing experience: feeds, second screens, and rewarding fans who create content around shows.[00:23] AI Content, Live Experiences & Commerce AI-generated movies, content as a commerce engine, and why live experiences and stage shows become even more valuable in an AI world.[00:36] Roadmap & AskToken generation plans, launch timeline, university partnerships, and what Technotainment is looking for: creators, game builders, IP, and Web3 communities.Connecthttps://www.technotainment.com/https://www.linkedin.com/company/technotainment-streaming-media-inc/https://x.com/_technotainmenthttps://www.linkedin.com/in/wesleyellul/https://x.com/SurWessDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Get featuredBe a guest on the podcast or contact us – https://www.web3pod.xyz/