330: How Do You Build Visibility When You Hate Being on Camera?

Send us Fan MailIn this episode of Imperfect Marketing, I’m joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out.Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to increase visibility, attract the right audience, and build a sustainable personal brand. Together, we unpack what visibility really means in today’s noisy digital world.From Fear to VisibilityEd opens up about:His early fear of being seen and heard—and how that shaped his approach to marketingWhy visibility doesn’t require perfection, polish, or confidence on day oneHow consistency and repetition help you “get over yourself” and show up as you truly areWhere to Show Up (and Where Not To)We dive into the overwhelm many entrepreneurs feel around social media and discuss:Why being “everywhere” is the fastest path to burnoutHow to choose platforms based on business goals, not trends or pressureThe importance of understanding where your audience is actively looking for solutionsCreating a Visibility System That Fits Your LifeEd introduces his GPS framework—Goal, Plan, System—and explains:What a visibility “system” actually is (and why it doesn’t need to be complicated)How to break marketing into bite-sized, manageable piecesWhy 15 minutes a day can be enough when you have the right structureHow content creation, repurposing, and email marketing work togetherThe Role of Video, AI, and AuthenticityWe also explore:Why video remains one of the most powerful tools for building trustHow AI can support your content without replacing youWhy AI-generated avatars and videos can hurt credibility if overusedHow to use tools like ChatGPT as a creative partner—not a replacementCommon Content Mistakes (and How to Fix Them)Ed highlights one of the biggest mistakes entrepreneurs make:Posting content without a clear call to actionWhy storytelling matters more than everHow to guide your audience instead of leaving them hangingKey TakeawaysVisibility isn’t about doing more—it’s about doing what mattersYour personal brand grows when you show up, not just your contentMessy action beats perfect silence every timeSystems create freedom, not rigidityWhether you’re relying on referrals that have slowed down, struggling with social media overwhelm, or trying to figure out how to be visible without it taking over your life, this episode offers grounded, honest guidance you can actually use.Ready to stop hiding behind the screen and build visibility that works for your business?Connect with Ed:Website: https://edtroxell.com/LinkedIn: https://www.linkedin.com/in/edtroxell/ 🎧 Tune in and start showing up—imperfectly and consistently. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here