330 The Fan Pyramid, The Five Levels of Being a Fan

Visit http://www.MichaelBrandvold.com This week we discuss the five levels of fandom and how to reach them. Think of your fans as a pyramid with your most devoted and loyal fans at the top. The number one things your fans want is recognition. They want to know you recognize their efforts, that they support you. When engaged they will do amazing things to support artists. They will buy and stream your music, attend your shows, buy your merch. They will also grow your base by evangelizing everyone they come in contact with via socials, word of mouth or wearing your shirt. Visit Hypebot for music business news and insights. www.Hypebot.com If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly podcast. http://smarturl.it/musicbiz Download Music Biz Weekly on Apple iTunes: http://smarturl.it/musicbiz Listen to the Music Biz Weekly on Spreaker: http://spreaker.michaelbrandvold.com Listen to the Music Biz Weekly on SoundCloud: https://soundcloud.michaelbrandvold.com Follow Michael on Twitter: http://www.twitter.com/michaelsb Follow Jay on Twitter: http://www.twitter.com/labellogic1 The Music Biz Weekly Podcast is very excited to announce that the show has joined forces with Hypebot.com. Hypebot is the premiere online destination for music industry news and insights. Hypebot will be presenting the podcast every week. In addition to all of destinations you can already enjoy the podcast, now you will also be able to find The Music Biz Weekly Podcast every week on Hypebot.com. Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at: email: me (at) mikebrandvold.com Website: www.MichaelBrandvold.com ---- As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups. He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.” Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2 email: [email protected] Website: http://www.jaygilbertconsulting.com