331: 7 Part Marketing Roadmap (Don’t Skip These Steps) With Tim Brown

Running a roofing business is a journey fueled by blood, sweat, and tears. No matter how much money you have, you want to optimize your marketing dollars to get the most bang for your buck. Today’s show will be helpful for roofers at any and every stage of the business, whether you’re a grizzled veteran in the business or a rookie who is just starting. Let’s talk about how to best spend those marketing dollars!   Tim Brown is the owner/CEO of the Hook Agency, where he teaches people how to optimize their websites, improve their SEO, and drive more Google traffic to their websites. His marketing strategies help contractors focus their marketing on their best customers. Tim has been featured on several episodes of The Roofer Coach, and we are glad he’s here to share more marketing insights with us today.   Before we jump into the conversation with today’s guest, my co-host, John DeLaurier, and I are discussing how our contractor mastermind groups work. The benefits to these groups are numerous, and the camaraderie and collaboration go a long way in helping us solve problems that are common in our industry. If you’d like more information, visit The Roofer Mastermind.   What you’ll hear in this episode: Guidelines for spending marketing dollars in fiscally-responsible ways Where to focus and where to start to market to your ideal customer 5 steps to market your roofing business: Build your brand with a clear, memorable, and specific name, logo, message, story, and tagline. Pay attention to your Google Business Profile and Google Local Service Ads, making sure that your NAP (name, address, and phone #) listings are consistent.  Get more reviews on a regular basis. Have a professional website design that speaks to your customer.  Start small as you begin your SEO journey, but start with a plan.  The difference in a good website and a bad website How the Hook Agency does website design, and how they created the website for DeLaurier Roofing Resources: Connect with Tim Brown and the Hook Agency: www.hookagency.com   Whitespark listing service mentioned Previous Episodes with Tim Episode 208: Attract More Website Visitors That Turn Into Appointments That Turn Into Sales with Tim Brown Episode 255: Attract More Website Visitors That Turn Into Appointments That Turn Into Sales with Tim Brown Episode 267: How To Design A Website To Convert Visitors Into Sales, with Tim Brown Episode 294: When To Bring Your Marketing In House with Tim Brown Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out! Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information! Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook Connect with Dave via text message: 510-612-1450 Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up. Download my FREE 1-Page Business Plan template at www.theroofershow.com. Contact me about one-on-one coaching at www.theroofercoach.com. <p...