331 - The Future of Marketing with Dayna Schaaf

Search algorithms are changing fast, but for once, the shift is in our favor. With Google rolling out AI summaries and clients turning to Instagram, TikTok, and Pinterest for answers to their questions, the playing field is leveling in a way that creates huge opportunities for photographers.If you’ve ever wished the SEO game felt more fair - or that you didn’t have to post on social media quite so much - your wishes are coming true... but you have to understand the new rules in order to play the game.Dayna’s back to talk us through what’s changing, why this moment is a once-in-a-career opportunity for photographers, and how small tweaks to your workflow now can pay off in a big way.What you’ll learn:🔎 Why AI summaries are changing Google results 📱 How people now search social for answers instead of Google 🛡️ What E-E-A-T means and how it impacts your SEO 📝 Why updated, helpful blogs beat old portfolio posts ♻️ How one researched blog can fuel your email, reels, and carousels for weeksNow is the moment to get ahead of the curve: create content that’s genuinely useful, let it work harder for you, and free yourself up to spend more time behind the camera.LINKS:Learn more about Consistency Club and try the new Blog Builder Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!