331. Why Curing Motion Sickness Is Key to AV Success

Did you know that motion sickness affects 1 in 3 people? As AVs gain traction and drivers become passengers, it may be the biggest barrier to the future of autonomous mobility. With a focus on addressing the root cause of motion sickness, Motion Sync offers breakthrough solution: a haptic pre-activation system that helps passengers anticipate vehicle movement with a personalized in-cabin experience that could redefine comfort and productivity. Listen in as we sit down with Dr. Daniel Sousa Schulman, CEO and Founder of Motion Sync, to unpack the science behind motion sickness and why it’s a critical issue for EVs, robotaxis, and self-driving cars. You’ll learn why passengers get sick, why drivers don’t, and how EVs can actually make symptoms worse. As a topic critical to the success of autonomous vehicles, it’s a conversation you don’t want to miss.   We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to [email protected]. Don’t forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. Follow SAE on LinkedIn, Instagram, Facebook, X, and YouTube. Follow host Grayson Brulte on LinkedIn, X, and Instagram.