332: Comment disrupter un marché : la stratégie Océan Bleu

from L'Art d'investir en bourse · host Zonebourse

Comment disrupter un marché ? En appliquant une stratégie "océan bleu" ! Développée par W. Chan Kim et Renée Mauborgne en 2005, c'est une stratégie cherchant à s’écarter des marchés hyper concurrentiels. Source: "Stratégie océan bleu: Comment créer de nouveaux espaces stratégiques" par W. Chan Kim et Renée Mauborgne. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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332: Comment disrupter un marché : la stratégie Océan Bleu

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