332 - The Gathering Effect with Michelle Franzetti

There are two kinds of marketing strategies most photographers think about: the kind that happens online, and the kind that - well - doesn’t happen at all. But there’s a third option, and it might just be the fastest, most effective way to build trust, get referrals, and create buzz around your business (without spending a dime on ads or fighting the algorithm).I’m talking about in-person events - IRL. Real people. Same room.Hold up now! Before you introverts scroll on by, hear me out... These don’t have to be fancy conferences or big productions. Today’s guest, Michelle Franzetti, is a boudoir photographer and self-described introvert who’s built a thriving word-of-mouth marketing engine through small, creative, low-pressure gatherings that consistently fill her calendar. With her background in Parks & Rec (yes, just like the show), she knows how powerful “the gathering effect” can be, and she’s here to share her playbook for making it work in your business.What you’ll learn:🎉 Why casual gatherings can be your best marketing strategy 👯‍♀️ How events create trust and connection (even if you’re an introvert) 💡 Creative, low-cost event ideas that attract the right clients 🤝 Ways to partner with other businesses for win-win events 📅 Why putting a date on the calendar is the hardest (and most important) stepMichelle is sharing everything you need to add this new tool to your marketing toolbox… one that gets you off the algorithm treadmill and into real connections that actually last.LINKS:Follow Michelle on Instagram  Join her Facebook community  Grab Michelle's free guide with 30 in-person event ideas Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!