#332 Tire Smoke & Triumphs: Jim Liaw’s Inside Story of Formula Drift & PRI

Jim Liaw serves as the General Manager of Performance Racing Industry (PRI), where he leads efforts to support and advocate for racers, builders, sanctioning bodies, tracks, and the businesses that fuel motorsports. A natural entrepreneur with a deep passion for the industry, Liaw has built a career creating and elevating programs that connect with both enthusiasts and the next generation of fans. Before joining PRI in 2021, Liaw co-founded Formula Drift in 2003 and served as its President. What began as a little-known motorsport from Japan quickly became the premier professional drifting series in the world under his leadership. Together with his partner, Liaw helped transform drifting into a global motorsport standard and an influential pillar of youth automotive culture. Jim is our special guest on this edition of WrenchNation, where he recounts the fascinating history of Formula Drift and shares insight into his current role with PRI, driving the future of motorsports forward.