332. Unreasonable Success: Why Most Law Firms Plateau and How to Break 8 Figures w/ Michael Mogill

Michael Mogill doesn’t believe in staying comfortable. He builds businesses by pushing past the breaking point—and then raising the bar again. As founder of Crisp, he’s helped over 1,000 law firms grow by seven figures each. Now, he’s chasing a $100B impact by helping 10,000 firms hit $10M. His secret? Relentless hiring, deep brand building, and setting goals that force transformation. If you’re serious about scaling, this is a blueprint you can’t ignore. You’ll learn: Why most firms stall at 7 or 8 figures—and how to break through How brand can attract not just clients, but elite trial lawyers The overlooked power of streaming ads (for pennies per view) What “unreasonable success” actually takes—and why it’s worth it If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! Get Social! Personal Injury Mastermind (PIM) is on ⁠Instagram⁠ | ⁠YouTube⁠ | ⁠TikTok⁠