333: Caiti Donovan on Growing the WNBA With Fan Data

Tom and Joe welcome Caiti Donovan, Growth Strategy Lead for the WNBA, to learn about how she built a career using data to understand customer behavior. She shares how she combined her passions for data analytics and growing women's sports and how that led her to her current role with the WNBA. Caiti discusses the differences in growth strategies for women's sports leagues compared to more established sports properties and how changes to online data collection will make companies more reliant on the customers they already know about. Lastly, she explains why the next three years will be pivotal for the long-term growth and sustainability of women’s sports. Make sure to click the link below to purchase your ticket to the Columbia University Sports Management Conference! The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart)  and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28)​​ managing social media efforts.Links:Columbia Sports Management Conference Tickets: https://lnkd.in/dHvkkTrpFollow Caiti on Twitter: @Caiti326Email Caiti: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com