333 - How Jess Lenouvel Used Digital Marketing to Sell $300M

Jess Lenouvel is the owner of The Listings Lab, and she's got a message for agents: she can help you build a 7-figure income "without giving up control of your vision, burning out, or tripling your stress." Her secret is a digital marketing system that takes leads through a psychological journey from strangers to clients—and it doesn't involve buying ads on social media. Listen to her share her thoughts on digital marketing, the content agents should be sharing, and how to diagnose what might be missing from your marketing strategy. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources Instagram: @jesslenouvel The Listings Lab: https://www.thelistingslab.com/ Jess's book: More Money, Less Hustle: Becoming the 7-Figure Real Estate Agent - https://amzn.to/3K4sx20 Free e-book: How a Target Audience Can Increase Sales - https://bit.ly/3630oJP   0:00     Introduction 1:59     Jess' business bio 4:21     Jess' philosophy and approach to working with her clients 7:06     Watch what people do, not what they say (Golden Nugget) 9:05     Agents are 5 years behind in effective marketing strategies 11:36   How do you generate leads? #1 Niche down 12:57   How do you generate leads? #2 Psychological journey 14:07   How do you generate leads? #3 Go organic (Golden Nugget) 14:51   Running an ad versus running a psychological campaign 15:40   Content you need to share and how to do it 19:34   Mistakes agents make in their digital marketing 23:55   The better the content, the better the conversion rate 24:51   With what frequency should you be posting? 25:47   Stories and remaining relevant 29:10   Jess's routines for success 31:34   Advice Jess would give to younger Jess 34:10   Action Item