333. Megan Roup, Founder & CEO of The Sculpt Society

Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.   A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.   In this episode, we discuss designing life stage-specific exercise programs.   We also cover:   "Commit to less, show up more" philosophy Experimenting with ancillary product launches Centering community and executing pop-up tours   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider   Website: www.thesculptsociety.com  The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/  Megan's Instagram: https://www.instagram.com/meganroup/  7-day free trial available on www.thesculptsociety.com    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:22) Megan's background (02:17) Body image struggles (03:16) Teaching NYC (04:30) Why "Joyful" movement (06:22) IRL teaching (09:12) Motivating at-home workouts (10:41) Commit to less, show up more (12:14) 300K global members (13:26) Building the team (18:12) Post-pandemic equilibrium (19:13) Two-bucket growth strategy (20:17) Growing the brand (23:38) Staying rooted in community connection (25:01) Strength training launch (26:20) Life stage programming expansion (27:20) Nutrition launch (29:15) Clear POV (30:26) Equipment and activewear experiments (31:23) 2022 activewear bust & 2024 sellout (32:26) Profitable growth goals (33:17) Best-in-class life stage platform vision (33:51) Annual pop-up tours since 2021 (35:28) Where to learn more (36:07) Conclusion