334: Dave Zigerelli on Connecting With Younger Audiences at Overtime

Tom and Joe welcome Dave Zigerelli, Head of Video at Overtime, for our latest check-in with the ever-growing sports media brand. Dave shares how he began his production career working in linear television making non-sports content and how get got his start at Overtime when it was still in its infancy. He explains how Overtime’s content strategy has evolved over the years and what makes for good short-form and long-form video content. Additionally, he explores Overtime’s relationship with Amazon Prime and its impact on Overtime’s distribution of content, including Overtime’s new docuseries One Shot: Overtime Elite which is available for streaming now. Make sure to click the link below to purchase your ticket to the Columbia University Sports Management Conference! The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart)  and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28)​​ managing social media efforts.Links:Columbia Sports Management Conference Tickets: https://lnkd.in/dHvkkTrpConnect w/Dave on LinkedIn: https://www.linkedin.com/in/zigerelli/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com