EPISODE · Apr 21, 2025 · 35 MIN
#334- Retention Marketing with Sean Littman
from Nonprofit Lowdown · host Rhea Wong
If you’re struggling with donor retention (let’s be real — who isn’t?), you need to hear this convo I had with my friend Sean Littman, founder of GiveSuite.com.We got into the real talk about why retention in the nonprofit sector is so dismal (below 40% — yikes), and more importantly, what to actually do about it. 💡Here’s a taste of what we covered: -Why “continuing the conversation” works better than traditional follow-up -How to build trust before you ask someone to coffee -Why your quarterly impact report isn’t moving the needle -How storytelling emails and small, creative offers can transform donor relationships -The power of giving first to create real reciprocitySean dropped so many gems in this one — if you want to raise more money without burning out constantly chasing new donors, give it a listen. 🎧Important Links:Sean’s LinkedIn: https://www.linkedin.com/in/sean-littman-catch22nonprofit/ Upcoming Events: https://www.rheawong.com/events/ My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey My Newsletter: https://www.rheawong.com/
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#334- Retention Marketing with Sean Littman
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