334. Tradition i rörelse | Marcus Åström, Head of Digital Experience på Scania | Design

from Digitala influencer-podden · host Consid AB

Hur bevarar man känslan av kraft, prestanda och kvalitet när mötet med varumärket flyttar till det digitala? I det här avsnittet möter vi Marcus Åström, Head of Digital Experience på Scania, som berättar om vägen från stål till skärm, och hur tradition möter teknologi i Scanias digitala resa. Ett samtal om ledarskap, kultur och varför den bästa innovationen inte alltid handlar om teknik utan om känsla.

Episode metadata supplied by the publisher feed · Published Nov 13, 2025

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334. Tradition i rörelse | Marcus Åström, Head of Digital Experience på Scania | Design

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